Archive | Case Study

[Results] Are Classes in Your Toolbox?

Towards the end of 2009, we started a new survey of higher ed web professionals to take a look at one potential way that you are using the resources around you. The question centered on a fairly simple, central concept: odds are that on your campus you have classes teaching the creation of different kinds [...]

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Social Network Failure: What Happened to MySpace? #fail

It seems like forever ago when I last wrote about MySpace on .eduGuru.  Actually it was over a year and a half ago when I was exploring Social Media Sites for Higher Education Marketing, but one quote still stands out as an accurate way to describe MySpace.

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Student Workers in Higher Ed Web Offices Research Results

I hope that everyone is having or has had a great time at HighEdWebthis year! If you couldn’t make it, hopefully we’ll see you next year. For those who missed it or would like to refer back to it, I wanted to make the information related to my session on student workers in [...]

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Are Teens on Twitter? And a Bunch of Other Related Data

I’m going to go ahead and admit that this post kind of turned into a resource with a whole lot of links to other articles.  Maybe some of you have seen the article on the New York Times website titled Who’s Driving Twitter’s Popularity? Not Teenagers.

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Café New Paltz: A Yielding Success

A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall.

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College Ads on the Boston Subway

So I was riding on the subway the other day and just so happened to have my Nikon D90 with me and was noticing all the ads for colleges.  For those of you that didn’t know, Boston is the quintessential college town.  Everyone knows about Harvard, MIT and Boston College but their are A LOT [...]

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How NOT To Pitch A Blogger

A little while back we received the following email to the .eduGuru Staff that came through the Contact Us form.  People use the form to contact us about all sort of things from guest blogging (if you are interested and have a solid and relevant to our audience post we are always interested), to sales [...]

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Highlights from E-expectations: Class of

Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors inat the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Center for College and University [...]

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Café New Paltz - One month update

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz. See: article 1 | article 2

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Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter ofI made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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