Tag Archive | "higher ed"
Analytics Reports: Flying Solo?
Much to my excitement, lately analytics have become a trending topic in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]
Continue reading...Facebook Communities: Now What?
We’ve all had time to gripe, think and gasp at the new Facebook Community Pages. Director of Web Marketingdid an excellent job of getting us all up to speed with these latest evil doings in his previous post, Facebook Hates Your Brand. If you’re like me, you see it - at the very least - as a [...]
Continue reading...Phone Calls Too Impersonal for Today’s Prospects?
I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]
Continue reading...Higher Ed Web Analytics: What’s Really Important to Report?
Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]
Continue reading...University Twitter Accounts: Spring Cleaning
For some of us, Twitter management may be a luxury (or a curse) that we aren’t able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]
Continue reading...Negative Facebook Comments: @#$% Me
I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.
Continue reading...3 Things Higher Ed Can Learn from the iPad (for Better or Worse)
I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:
Continue reading...IMHO 7 Reasons Why Higher Ed Is the Best Gig in All the Web
Okay, I simply couldn’t resist tossing out a counterpoint here. This topic was started by Mark Greenfield (who was following up on a Steve Krug presentation) and continued here recently by my colleague Nikki. The reason that I want to run this from the other side is twofold: one, sometimes we just need a boost. [...]
Continue reading...IMHO 7 Reasons Why Higher Ed Is the Toughest Gig in All the Web
I was on Twitter last week when Mark Greenfield put out the following call:
Continue reading...Reach More Students Without Leaving Your Office
Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.
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