If you remember the slides from my presentation at WhippleHill’s User Conference you might notice that for the most part these are the same slides. I did add a whole new section on conversion pages. Yes, a conversion page is a landing page but I’m just always careful about calling it a landing page as technically any page that is the first a visitor sees on your site is a landing page and we know with search engines every page on your site becomes a landing page.
So anyway no reason to really to rehash a lot of this, but I do want to share the updated slides here. Remember it doesn’t matter what you call it, an inquiry is a lead.
Inbound School Marketing V2
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Kyle James - who has written 227 posts on .eduGuru
Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and formerly the webmaster at Wofford College. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.
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