Tag Archive | "search term"

Let’s talk about Landing Pages and Bounce Rates

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So do you know what a landing page is?  It’s amazing how many people that I talk to that don’t quite understand this subject.  Landing pages are a very important element to actually marketing online.  Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]

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Missed Opportunities for College Dorm Searches, Part 1

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Over on FJ’s Higher Education Photography for Recruitment Blog he just made an excellent post about Missed Opportunity for Higher Ed.  I wasn’t even half way through his short but valuable post before light bulbs started going off in my head.  (Hey FJ thanks for the mention and hopefully this post will help fulfill some [...]

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