Tag Archive | "email marketing campaign"

Wofford’s Web Analytics OctoberSummary

It has been months since I posted one of these.  I honestly assumed that these things were similar enough every month that after the first what is the point in sharing every one?  Each report continues to increase in depth and measurements.  After the recent wave of analytic presentations it really seems like the community [...]

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Wofford Monthly Web Analytics Summary - May

May was a month of celebration and closure. Graduation came and went and many students are moving on to bigger and better things now. Unfortunately this doesn’t necessarily translate well for Website Traffic. As you would imagine traffic across the sites were down, but there are some positive takeaways if you look at the trends.

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Reminder: Email Marketing Webcast Tomorrow at 2PM EDT

This is just a quick reminder to make sure that you sign up for the Email Marketing Webcast that I’m doing tomorrow afternoon with DJ Waldow from Bronto. It promises to be an insightful look into an element of Wofford’s marketing campaign that has become a very important piece of the puzzle in a short [...]

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Upcoming Bronto E-mail Marketing Webcast with this guy!

Just a quick heads up to inform people about an upcoming webcast that I’m doing next week with the awesome people at Bronto. Sign-up for the webcast next Tuesday, May 20th at 2pm EDT.

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Does your institution e-mail market? We do!

In the last year we have put a lot of time and effort into creating a solid email marketing campaign. What has been so unbelievable about the campaign is the growing support that we have been receiving from various departments around campus. I’ll save it for another post to really look at the various departments and how [...]

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