doteduguru

Case Study: Email Still Beats out Print and Social Media for Engagement

Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign.  This is a learn as you go process so [...]

Live Blogging: Eye on the Prize-Implementing Technology w/ an Eye on ROI

Live blogging Head of Marketing ’s (@Head of Marketing M) session *Watch the presentation Video*

Comparing the Obama and McCain Emails

One week from today, thePresidential election will finally come to a close.  No matter who you vote for, it’s been a campaign of milestones.  As an e-marketer, the most fascinating to me has been watching all of the emails coming out from either side.  Comparing the two makes it clear why Obama has [...]

Why do email marketing?

Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death.  Here are the highlights: 

The idiosyncrasies of timely email marketing

Subject Line Customization: Too Much Like Spam?

Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line.  I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization.  But it didn’t necessarily catch my attention in a good way - I [...]

Email Stats Can Be Deceiving

This week I attended a demo of Harris Connect’s email marketing tool.  Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.  But where it lacks is reporting, leading to what could be statistics [...]

E-mails, E-mails Everywhere and Not a One to Spam.

It was brought to my attention the other day that there are some concerns about e-mail addresses published on our college’s web site and the effect it has on spam.  It turns out the filters here run through about 10,000,000 emails a day, about 7% of which are passed on as being actual, legitimate messages.  [...]

There is no “best day” to

The question I hear novice email marketers asking more than any other is “what is the best day to send email?” It’s the wrong question to ask. Here is the example I use when I give talks on this subject: Let’s say, for arguments sake, that I think the best day to send email is [...]

eduWEBReflections II

Finally yesterday my luggage arrived at GSP Airport four days after I last dropped it off in Philly.  It was a short lived time of rejoicing.  It’s been a challenging weekend as I visited my family and going through my father’s will and discussing moving issues and passing on his car; he won’t need it [...]