Archive | Book Review
Book Review: Buzzmarketing: Get People to Talk About Your Stuff
It’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing! This book essentially says throw your traditional marketing out the window. Yes it’s one of those complete change of mindset type [...]
Continue reading...Book Review: Don’t Make Me Think by Steve Krug
I recently reread Steve Krug’s masterpiece, Don’t Make Me Think: A Common Sense Approach to Web Usability, that is a must read for anyone who works directly or indirectly on a website. This classic is one of the few books that is so practical and universal that it applies to anyone dealing with the web [...]
Continue reading...Book Review: The Baseball Economist
I just finished reading The Baseball Economist: The Real Game Exposed the other night. If you’re not a baseball fan then you can skip the rest of this post without offending me. Besides being a book about something that I love, this book was written by a Wofford alum! All the more reason to reason [...]
Continue reading...Book Review: The 12 Elements of Great Managing
I am definitely a people watcher and want to understand people better. What people like, how they think, and why they do what they do all fascinate me. I have an extremely eclectic music collection and listen to a little bit of everything because I want to understand why people like what they do. I [...]
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