Author Archives | Director of Web Communication
Director of Web Communication - who has written 33 posts on Fresh new template.
Director of Web Communication is the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz, where she has worked in various Web communication, public relation, and marketing capacities over the last 11 years. Her areas of interest include eRecruiting, the use of social media in higher education for marketing and communication, as well as information architecture and user experience. Read her complete bio.
Is Your University Using Twitter to Its Fullest Potential?
Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.
Continue reading...Café New Paltz - One month update
Thursday, February 12,
This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz. See: article 1 | article 2
Continue reading...What’s an Appropriate Response Time to Inquirers?
Monday, January 19,
About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still preferred to be tied up [...]
Continue reading...Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”
Monday, January 12,
Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5,
Continue reading...Café New Paltz - 5 days in
Wednesday, January 7,
This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz.
Continue reading...Creating an exclusive online community for fallaccepted students
Friday, December 19,
A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]
Continue reading...Do we really need a social media strategy?
Tuesday, December 2,
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.
Continue reading...Improving Your Student Portal: Free 30 Min. Webinar this Wednesday!
Monday, December 1,
I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We recently started using OmniUpdate within Luminis, which has made the content management aspect of this [...]
Continue reading...Do Numbers Have Enough Value?
Thursday, November 20,
The following is a guest post by Director of Web Communication, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for [...]
Continue reading...Live Blogging: What the Heck Do All These Numbers Mean? Web Analytics for Higher Ed
Friday, November 7,
Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.
Continue reading...
Monday, February 23,
27 Comments