Towards the end of 2009, we started a new survey of higher ed web professionals to take a look at one potential way that you are using the resources around you. The question centered on a fairly simple, central concept: odds are that on your campus you have classes teaching the creation of different kinds [...]
Continue reading...Okay, I simply couldn’t resist tossing out a counterpoint here. This topic was started by Mark Greenfield (who was following up on a Steve Krug presentation) and continued here recently by my colleague Nikki. The reason that I want to run this from the other side is twofold: one, sometimes we just need a boost. [...]
Continue reading...I was on Twitter last week when Mark Greenfield put out the following call:
Continue reading...The driving force of any web site is the content contributors, the people who know every detail of their department and hold the key to student success. These are the people you want publishing web content. What they have is value, the closer you can get them to the content creation process the better.
Continue reading...Rather than spending time and money reinventing the wheel by creating Web-based tutorials for popular software titles only to sink more time and money into updating them with each subsequent version, schools can use a lynda.com academic site license to enable everyone on campus access to the entire lynda.com library of titles.
Continue reading...“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.) I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in [...]
Continue reading...It’s not a surprise to anyone that here we are in a new year. Heck, we are in a new decade. The new year also represents .eduGuru’s birthday and here we go pushing forward into our third year. So before we move too far into 2010 I just wanted to share some of what happened [...]
Continue reading...It is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]
Continue reading...Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:
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