2008 September | .eduGuru

Let’s talk about Landing Pages and Bounce Rates

So do you know what a landing page is? It’s amazing how many people that I talk to that don’t quite understand this subject. Landing pages are a very important element to actually marketing online. Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]

Links of the Week September 26th, 2008

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If you haven’t read any of the Technorati: State of the Blogosphere 2008 then you really need to check it out. What is a blog? Which blogs matter. Are people making money? These are just some of the questions that they attempt to answer with lots of really interesting data and metrics related to the [...]

Case Study: Setting up a LinkedIn Alumni Group for your College

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It has been a while since I’ve posted anything in the Social Survey series. Writing about using Social Networks for Higher Education has kind of taken a backseat to Analytics lately, but let’s see if we can’t combined the two into a web marketing gameplan? Way back in April Andrew Careaga wrote a post LinkedIn [...]

Need a quick Usability Test? Have you looked at Google Site Search?

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Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over. Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again. Spending time in your Site Search data is definitely something that should [...]

How Safe Is Your Job?

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There was a point, about three years ago, where I was seriously wondering what job security in a jack-of-all-trades style web job was really like. Was there value in it? Was there a future in it? These kinds of questions are inevitable when you consider where you are, where you can go, and what you [...]

Links of the Week September 19th, 2008

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Another week in the books. I don’t know about you, but I’m starting to get the excitement itch about the upcoming HighEdWeb Conference. I guess the itch finally started to set in after I finished my slides for the presentation I’m giving. 60+ slides of goodness later and I’m ready to go! You have also [...]

Is Google Analytics Installed Properly?

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As I’ve written about Google Analytics quite a bit on this blog it’s probably quite obvious that I think very highly of this free service. Making sure that you have the code installed on your site properly is a very important initial step. The problem is that once you have it installed the only way [...]

Subject Line Customization: Too Much Like Spam?

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Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line. I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization. But it didn’t necessarily catch my attention in a good way - I [...]

7 Google Analytics Filters To Help Understand Your Visitors

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Google Analytics is a wonderful free service for tracking visitors to your website. A large website often has the challenges of multiple audiences, multiple site editors, and many stakeholders. A college website is one that definitely falls into this category. It can be a little overwhelming to dig into the data to find specific information [...]

Links of the Week September 12th, 2008

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Another busy, but ultimately productive week in the books. Some really good reads this week also. I spent a good bit of the week setting up our new First Year blogs and let me just say, wow. I don’t know if it’s a wow because 80% of the kids are off to the races with [...]